The Integrity of Color
What would our world be like without color?
Imagine looking into your loved ones eyes and seeing gray. Imagine receiving a bouquet of flowers and seeing nothing beyond shapes. Imagine looking out over the ocean and seeing only a combination of black water and white waves.
Imagine if everyone looked the same.
At Tru-Colour Bandages, we don’t only see the color in the world around us, we embrace, celebrate, and protect it.
For years, the color of your skin could define the life you live, and not always in a positive manner. Even today, we see this struggle in our own communities. We see people judged unfairly because of color - more specifically, because of skin color.
At Tru-Colour, we are dedicated to embracing the beauty of individuality - every color, every culture, every person and the things that make each person unique.
Every new skin-tone shade is a celebration for us, not because another product is on the market, but because another person, another group of people, is represented. For years, one skin tone was represented in the first-aid industry. One skin tone was recognized and celebrated. In a world of such diversity, this was a first-aid world without color.
But not any more. Every skin tone deserves to be recognized and represented. A child who scrapes his knee at school deserves to have a bandage that blends with his skin the way that bandages were designed to do. And when that child is represented by using a skin tone bandage, we celebrate.
The bandage was originally designed to protect: to protect a cut from bacteria; to protect an open wound so it could fully heal. The entire first-aid industry is dedicated to protecting you from infections and further injury.
When we entered the first-aid industry, we wanted to take this one step further. Yes, we protect your scrapes and cuts. Yes, our bandages will protect your wound from outside ailments until your body can heal itself. But more than that, we want to protect your individuality, to protect your diversity, to protect the integrity of all colors - diversity in healing.
Our world is full of color that deserves to be recognized. The more we embrace, celebrate, and protect it together, the better we can make our world.