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      Tru-Colour Press & Articles

      2022

      Global Retailers Bring Inclusive Products to the Front

      RANGE.ME

      In 2014, Mason Duling and Toby Meisenheimer launched Tru-Colour, bandages in different skin tones, which landed on Target’s shelves in 2018.

      The retailer provided a lot of support to make sure Tru-Colour would have enough product to fill their shelves...

      Read more

      Inclusive Bandages Are A Big Deal–Here’s Where To Get Yours

      SUGGEST

      One reviewer shared, “We are a mixed race family and it’s nice to have something for everybody.” Another reviewer said thatthese bandagesare popular at work. “I’ve never had so many folks get excited over bandages and that they actually match our skin tone...

      Read more

      Exploring Life & Business with Ryan Tolbert and Toby Meisenheimer of Tru-Colour Bandages

      MEMPHIS VOYAGER

      The goal was to sell one million skin tone bandages. Although funds weren’t met, the order was already placed, so Ryan took on a huge marketing challenge with us. This collaborative start-up...

      Read more

      SHOPPING The Best Inclusive Bandages For All Skin Tones

      HUFFPOST

      But two things that I’ve become hyper-aware in recent years, after multiple instances of violence and discrimination against my community, arerepresentationand inclusion. And despite bandages being such a minuscule aspect of everyday life...

      Read more

      TRU-COLOUR BANDAGES | REDDYYETI SPOTLIGHT

      REDDY YETI

      Bandages. We all need them, but we all dislike them. They’re stiff and stand out on your skin like a big arrow pointing to your injury. You just need a bandage that ...

      Read more

      A New Addition To Duke Clinic: Inclusive Skin Tone Bandages

      DUKE TODAY

      When you put on a bandage that does not match your skin tone, the issue becomes less about wound care and more about a sense of belonging...

      Read more

      These Disruptors Remind Us That There Is No Real Inclusion Without Representation

      FORBES

      Tru-Colour Bandages provides another example of how inclusion can be elevated from a nebulous concept to a concrete reality....

      Read more

      These Inclusive Bandages Match A Variety Of Skin Tones -- And You Can Buy Them Online

      Head Topics

      Tru-Colour skin tone bandages
      Tru-Colour's skin tone bandages are available to buyindividually or in a variety pack. The company launched in 2014 to provide bandages and kinesiology tape for people of all skin tones. The bandages come in four colors:dark brown, brown, olive and beige. They're safe for sensitive skin and made with flexible fabric so you can move with ease and comfort. The variety pack comes with four 30-count bandages in each color...

      Read more

      2021

      Local Surgeon Champions Diversity With Inventive Bandage Line

      CITYSCENE

      Dr. Raymond Wurapa may have less time to relax since he became co-owner and chief medical officer of Tru-Colour Bandages, but he doesn’t mind...

      Read more

      Racist Band-aids? That’s Just Unreasonable

      MEDIUM via Melissa Smith

      Lorem Ipsumis simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. [Read More...]

      Read more

      Cintas Offers Skin Tone Bandages

      LOYALTY 360

      Cintas, a leading provider of workplace first aid, safety supplies and training services,announced the launch of its Skin Tone Bandages. Cintas is working with Tru-Colour® to...

      Read more

      Bandages That Reflect Patients’ Tru Colour

      MCKESSON

      McKesson Medical-Surgical supports Tru-Colour bandages designed for a range of skin tones. Healthcare should represent everyone – even...

      Read more

      Dr. Raymond Wurapa And Tru-Coulour Bandages Featured On Cbs This Morning

      ORTHOPEDIC ONE

      Our own Dr. Raymond Wurapa and Tru-Colour Bandages were highlighted and discussed the importance of creating bandages in a variety of skin tones. As Dr. Wurapa states...

      Read more

      Exclusive: BAND-AID Launches “OURTONE” Line Of Inclusive Bandages

      Essense

      Some consumers questioned why it took the legacy brand 100 years after the adhesive bandages were invented to include a line of inclusive bandages, or why they hadn’t supported existing Black owned brands such as Tru-Colour Bandages, who had already brought these bandages to life for years...

      Read more

      Band-Aid Re-launches Racially Diverse Bandages

      CBS

      Other companies already offering a range of bandages for brown skin tones include Tru-Colour and Browndages, both Black-owned business...

      Read more

      2020

      First-Aid Products For Everyone's Skin Tones

      CBS MORNING

      One appealing feature has always been the products flesh-tone finish, but whose flesh tone? Just this year, manufacturer J....

      Read more

      Band-Aid Announces New Colors to Match Different Skin Tones—but Tru-Colour Came First

      HEALTH

      The 100-year-old company will begin making bandages in Brown and Black skin tones to "embrace the beauty of diverse skin."...

      Read more

      They Make Brown Bandages!!! 🤎🩹🙌🏾 // vlog 65

      GLAMAZINI

      Ya'll they make bandages for brown skin!!...

      Read more

      2019

      CURRENT CLASSROOM FAVORITES | Pencil Dispenser, Skin Tone Bandages, And An Electric Whistle?!

      Pocketful of Primary

      Tru-Colour mention and analysis 1:00-2:00..

      Read more

      13 Essential Products To Help Every Black Bride Slay Their Big Day

      Essence

      Melanin-Friendly Bandages

      Just in case anyone gets a knick on the day of, you’ll want a bandage that won’t stick out like a sore thumb. Tru-Colour bandages are waterproof and blend in seamlessly with darker skin tones...

      Read more

      Should The Colour Of Plasters Match Skin Tones?

      BBC

      Posting a picture on Twitter he wrote: ''It's taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a band-aid in my own skin tone," he said, referring to the plaster.

      ''You can barely even spot it in the first image. For real I'm holding back tears.''

      In a heartfelt series of tweets, which have been shared 96,000 times, Dom expressed how the simple household item provoked questions about his own racial identity.

      ''Not like I didn't know these strips existed. But I definitely didn't expect the complex emotions that would swirl as I watched it just ... blend in. 

      ''This felt like belonging. Like feeling valued. Sadness for my younger self and millions of kids of colour, especially black kids. 

      ''Like a reminder of countless spaces where my skin is still not welcomed. Feared. Hated. 

      ''Like, why am I really thinking all this 'bout an effing band-aid?" he posted...

      Read more

      It’s Not About The Band-Aids

      The Root

      Instead, I decided to try something new—one of the Tru-Colour brand bandages that had stood out to me months earlier as a rare consumer sight, considering I was browsing an online national retailer. The manufacturer had clearly designed the product for people of color, given the distinctly brown hues of the bandages’ fabric...

      Read more

      How To Find Band-Aids That Match Your Skin Tone

      Lifehacker

      How can you find a band-aid that’ll fit your skin tone? Apollon usedTru-Colour Bandageswhich offers three different skin tone shades based on the Fitzpatrick scale (thatcategorizesdifferent complexions according to their tolerance to sunlight): olive, brown, and dark brown...

      Read more

      Skin Deep: Appreciation For Dark Brown Flesh-Colored Bandage Goes Viral

      The Root

      “It’s taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a ‘band-aid’ in my own skin tone,” 45-year-old Apollon wrote last week about hisTru Colourbandage. “You can barely even spot it in the first image. For real I’m holding back tears.”

      Read more

      Should The Colour Of Plasters Match Skin Tones

      BBC

      Posting a picture on Twitter he wrote: ''It's taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a band-aid in my own skin tone," he said, referring to the plaster.

      ''You can barely even spot it in the first image. For real I'm holding back tears.''

      In a heartfelt series of tweets, which have been shared 96,000 times, Dom expressed how the simple household item provoked questions about his own racial identity.

      ''Not like I didn't know these strips existed. But I definitely didn't expect the complex emotions that would swirl as I watched it just ... blend in. 

      ''This felt like belonging. Like feeling valued. Sadness for my younger self and millions of kids of colour, especially black kids. 

      ''Like a reminder of countless spaces where my skin is still not welcomed. Feared. Hated. 

      ''Like, why am I really thinking all this 'bout an effing band-aid?" he posted.

      Read more

      Man Shares Emotional Moment He Finally Found Band-Aids in His Skin Tone: 'I'm Holding Back Tears'

      People.com

      Apollon also revealed he purchased the healing strips by the brand Tru-Colour, “almost as an afterthought at the online FSA Store months ago, spending down health care $ my employer thankfully provides.”

      Man Shares Reaction To Using A Skin-Tone Bandage For The First Time

      INDEPENDENT

      The 45-year-old concluded the Twitter thread admitting that he’d bought the Tru-Colour bandages as an “afterthought” a few months earlier - but that he truly appreciated how they made him feel.

      Read more

      Man’s Emotional Post About Bandage That Matches His Skin Tone Goes Viral

      HuffPost

      Apollon told BuzzFeed News that he came across the bandages, called Tru-Colour Bandages, on an online FSA store while he was looking to spend the rest of his Flexible Spending Account funds.

      Apollon said that as a black person, he rarely sees products geared towards him — especially bandages, which usually come in a beige color — so he decided to buy a box.

      Read more

      Black Man's Reaction To Matching Skin-Tone Bandage Strikes A Chord

      NBCNews.com

      Apollon, who works as a vice president of research at the racial justice organization Race Forward, said he first purchased the skin-tone-matching bandages a few months ago after having money left over in his health savings account. In an interview with NBC News, Apollon said he had never actively sought out these kinds of bandages but decided to buy them from Tru-Colour Bandages because he “wanted to support people of color-centered products.”

      Read more

      Man Is Overcome With Emotion After Finding A Plaster That Matches His Skin Tone

      pretty52.com

      Dominique followed up on Twitter to say that he had boughtTru-Colour bandages, which are available in a variety of skin tones. He said he had started to feel sad that "I'd spent my entire life - 45 years - perhaps without ever having experienced that before.

      Read more

      A 45-Year-Old Man Shared An Emotional Reaction To Putting On A Bandage In His Skin Tone For The First Time

      BuzzFeed News

      "I could hardly see it," he said of the bandage on his skin. "It just blended so perfectly in a way that if I was walking into a room, no one would even notice it was there." 

      Apollon joked that he's not "like some person who sits around just admiring his skin or features" all day, but he was "struck" by how emotional of an experience it was.

      "I just started feeling sad that I'd spent my entire life — 45 years — perhaps without ever having experienced that before. It's impossible to say, but how might I have felt if I'd had that experience of care as a kid," he said. "It's a product that said to me, 'We see you. you're valued.'"

      Read more

      Domonique Apollon Tweet

      Twitter

      It's taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a "band-aid" in my own skin tone. You can barely even spot it in the first image. For real I'm holding back tears.

      Homeschool Black History Curriculum | Reacting To Kevin Hart | 2019 VLOG

      The Purefoy Family Channel

      Read more

      2018

      Representation Matters: Diversity in Healing with Ryan Tolbert of Tru-Colour Bandages

      Upsidedown Podcast

      What does "representation matters" mean? Ryan Tolbert of Tru-Colour Bandages joins Kayla Craig and Lindsy Wallace to discuss what representation is, why it matters, their own representation experiences, and how they believe a kinder, more inclusive planet is in our future.

      In this episode, we:

      Learn the Tru-Colour Bandages origin story;Unpack what it means to say “representation matters”;Share our own personal representation experiences;Learn about the relationship between representation and diversity;Discuss how we can increase the diversity in our lives.

      Join us as we explore how representation and diversity benefit all of us.

      Read more

      Are Bandages Only For White People

      BBC

      Read more

      What Color Is 'Nude'

      BBC

      Finally, when Toby Meisenheimer's son Kai needed a bandage for a cut on his face, he was inspired to launch a business so his son - and others - could find a better match.

      Read more

      Tru-Colour Bandages

      Missy Product Reviews

      Made to validate equality and celebrate individuality is Tru-Colour Bandages. I got three package which is Tru-Colour Bandage Skin Tone Flexible Fabric Bandages Orange Bag that blends with darker skin tones with a flexible fabric to allow the bandage to move with you, each adhesive bandage is individually protected in a sterile wrapper and 20 to a bag that is waterproof, resealable and latex free. Tru-Colour Bandage Skin Tone Flexible Fabric Bandages Green Bag that blends with darker skin tones with a flexible fabric to allow the bandage to move with you, each adhesive bandage is individually protected in a sterile wrapper and 20 to a bag that is waterproof, resealable and latex free. 

      Read more

      Package Design Gallery: Part 3 of 4

      Healthcare Packaging

      Tru-Colour Products, LLC’s Skin Tone Bandages

      PROS


      Smooth, matte-finish pouch is resealable and water-resistant, and comes in attractive purple, green and orange pouches for the three different bandage skin tones
      Clear window on back of package allows consumers to see the bandage shade

      Cohesive copy on front and back includes “Diversity in Healing™” message and promotes inclusivity, with clear instructions for wound care

      Pouch is slim and right-sized for the 20 bandages, which come in two different sizes

      CONS

      —The plastic is slim and attractive, but does not appear to be recyclable...

       

      Read more

      One Little Thing You Can Do To Put A Bandage On The Wounds Of White Privilege

      Amusing Maralee

      About two years ago I discoveredTru-Color bandages. When I first bought these, they were only available online. I am THRILLED that they are now available at Target and are comparably priced to other bandages. They come in multiple shades meant to match different skin tones. I can’t tell you how excited my kids were to FINALLY have bandages that matched...

      Read more

      You Can Now Buy Bandages In Different Skin Tones, And I Can’t Believe It Took This Long!

      Mommy Ish

      In 2013, Toby was putting a bandaid on his son’s forehead, and it struck him: bandaids were made to match lighter skin tones. Toby and his wife Murphy have six children, and one of their sons, Kai, had injured himself. Toby and Murphy are white. Kai is black. According to theTru-Colour website, “Toby and his wife Murphy wanted their 6 kids to grow up in a world that provided more options in bandages.  Options that validate their equality and celebrate their individuality.” So they went to work to make that happen...

      Read more

      2017 - 2014

      'Nude’ For Black People Is Different & These Bandages Made For Darker Skin Tones Gets That (Finally!)

      Black Doctor

      Tru-Colour Bandages

      Toby Meisenheimer, the CEO and co-founder of Tru-Colour Bandages, was inspired to create Tru-Colour after using a “skin-tone” bandage on his adoptive son’s forehead. It wasn’t until then that he realized skin tone Band-Aids were made “for only one type of skin.” His son is African-American...

      Read more

      Inspirado Em Filho Adotivo, Americano Cria Curativos Para Pele Negra

      G1

      Depois de um período de pesquisas, ele lançou em 2015 a marca Tru-Colour Bandages, com curativos em três tons de pele, todos mais escuros do que o tradicional bege-rosado dos produtos mais conhecidos....

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      Internet Archive

      Oprah Mag page 37

      From the "why didn't we think of this?" department: adhesive bandages that come in different shades to blend with different skin tones. Gayle King was so impressed, she sported a few just for fun. (Originally from $6 for 30, now 20 percent off with code OPRAH; trucolourbandages.com)

      Read more

      Someone Has Finally Made Plasters For All Skin Tones

      Metro

      Toby Meisenhamer, who has two white biological children, three adopted Black children, and one black foster child, founded new companyTru Colour Bandagesafter realising just how ridiculous it was that he couldn’t find a plaster to match his four-year-old son Kai’s skin...

      Read more

      Bandages For All Skin Tones Are Finally Here

      Refinery 29

      Let us introduce you toTru-Colour Bandages, a company that offers light, medium, and dark bandages for all your healing needs. Founder Toby Meisenheimer, a Chicago father whose children include two white biological kids, three adopted Black children, and one Black foster child, came up with the concept after putting a Band-Aid on the forehead of his 4-year-old-son, Kai, and realizing how ridiculous it was that there wasn't one that matched his skin...

      Read more

      Finally, a Bandage Company Acknowledges That “Flesh Tone” Isn’t One Size Fits All

      Teen Vogue

      He feared that his children would feel underrepresented because of the color of their skin, because the standard “nude” color of bandages isn’t the reality of what nude is for everyone. Tru-Colour bandages come in three different shades of brown, all darker than regular bandages, to fit darker skin tones and are both flexible and sterile...

      Read more

      People Of Color Can Finally Wear Bandages That Match Their Skin

      Huffington Post

      Before Tru-Colours went on the market last year, Meisenheimer wanted to get his son's reaction to the product. He placed a regular Band-Aid and a dark brown Tru-Colours bandage on Kai’s arm and asked him which one he preferred...

      Read more

      Now Everyone Can Have Bandages That Match Their Skin Tones

      MTV News

      "He pointed to the Tru-Colours bandage and said, 'This bandage is for me, dad. This one matches me,'" Meisenheimer said. "He could identify -- a four-year-old could at least articulate, 'This was meant for me...'"

      Read more

      Here's What It Looks Like When the Shopping World Realizes People Come in All Colors

      MIC

      After much thinking and an Indiegogo campaign, Meisenheimer launched Tru-Colour Bandages, which feature three different hues. The small detail — a Band-Aid-like product that actually matches — may seem unimportant, but the subtle message of inclusion it sends is a big deal. When the entrepreneur dad presented the Tru-Colour bandages along with regular bandages to his 4-year-old son, he didn't hesitate for a moment, Meisenheimer told Mic...

      Read more

      Bandages For People Of Color, Because It's About Freaking Time We Realized We Aren't All The Same Shade

      Blavity

       “I can’t believe I survived 38 years without noticing that bandages came in a cartoon format or for only one type of skin,” says Toby Meisenheimer, CEO, “That’s just not right. We started Tru-Colour Bandages to change this industry for the better. Everyone deserves a bandage that matches their skin tone..."

      Read more

      Bandages and Representation

      My Black Matters

      . We should all rather be applauding the efforts of companies such as Tru-Colorr Bandages, who take the time and initiative to make products for us. Although it is just a bandage, buying from companies such as Tru-Colour Bandages leads to small victories in gaining representation in all areas and showing corporations that we will not support them if they don’t make products for us...

      Read more

      Match Your Child's Skin Tone! Brown Bandages In Store

      Africa Sleeps Africa

      Now, thanks toTru Colour bandages,we can cross one off the list. Tru Colour's tag is #diversityinhealing, and they've made sterile, fabric bandages in three skin tones previously neglected by the bandage industry. No longer do my daughters have to wear cartoon or beige bandages - now we can fix their ouches with a kissanda beautifully chocolate brown bandage...

      Read more

      Here's What Inclusive Nude Fashion Looks Like On Black Women

      Here's What Inclusive Nude Fashion Looks Like On Black Women

      Next up, these Tru-Colour Bandages that claim "diversity in healing..."

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      Black Women Try Nude Fashion Part 2

      Buzzfeed

      Youtube Video...

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      Tru-Colour bandages: Because Kids Come In Different Colors

      Cool Mom Picks

      I love every single thing aboutTru-Colour bandages, from their story to their packaging–but most of all, how they celebrate and honor diversity. Adoptive dad Toby couldn’t find bandages to match the skin tones of three of his five kids, so he created Tru-Colour. They’re available in three shades, all packed in a resealable bag, so addresses one more issue, too...

      Read more

      Bringing Diversity To Bandages: Chicago-Area Entrepreneur Creates New Bandages To Match More Skin Tones

      Chicago Now

      Last year, Meisenheimer set out to develop a bandage that would match more skin tones, and his company, Tru-Colour Bandages,was born...

      Read more

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