Tru-Colour Press & Articles
2023
9 Black Owned Products Under $30 To Shop on Prime Day
Hello Beautiful
Tackle wardrobe malfunctions and minor scrapes with these fleshed tones bandages that have a shade for everyone in your crew. Stash a couple in your carry-on to be prepared for the unexpected.
2022
Global Retailers Bring Inclusive Products to the Front
RANGE.ME
In 2014, Mason Duling and Toby Meisenheimer launched Tru-Colour, bandages in different skin tones, which landed on Target’s shelves in 2018.
The retailer provided a lot of support to make sure Tru-Colour would have enough product to fill their shelves...
Inclusive Bandages Are A Big Deal–Here’s Where To Get Yours
SUGGEST
One reviewer shared, “We are a mixed race family and it’s nice to have something for everybody.” Another reviewer said thatthese bandagesare popular at work. “I’ve never had so many folks get excited over bandages and that they actually match our skin tone...
Exploring Life & Business with Ryan Tolbert and Toby Meisenheimer of Tru-Colour Bandages
MEMPHIS VOYAGER
The goal was to sell one million skin tone bandages. Although funds weren’t met, the order was already placed, so Ryan took on a huge marketing challenge with us. This collaborative start-up...
SHOPPING The Best Inclusive Bandages For All Skin Tones
HUFFPOST
But two things that I’ve become hyper-aware in recent years, after multiple instances of violence and discrimination against my community, arerepresentationand inclusion. And despite bandages being such a minuscule aspect of everyday life...
TRU-COLOUR BANDAGES | REDDYYETI SPOTLIGHT
REDDY YETI
Bandages. We all need them, but we all dislike them. They’re stiff and stand out on your skin like a big arrow pointing to your injury. You just need a bandage that ...
A New Addition To Duke Clinic: Inclusive Skin Tone Bandages
DUKE TODAY
When you put on a bandage that does not match your skin tone, the issue becomes less about wound care and more about a sense of belonging...
These Disruptors Remind Us That There Is No Real Inclusion Without Representation
FORBES
Tru-Colour Bandages provides another example of how inclusion can be elevated from a nebulous concept to a concrete reality....
These Inclusive Bandages Match A Variety Of Skin Tones -- And You Can Buy Them Online
Head Topics
Tru-Colour skin tone bandages
Tru-Colour's skin tone bandages are available to buyindividually or in a variety pack. The company launched in 2014 to provide bandages and kinesiology tape for people of all skin tones. The bandages come in four colors:dark brown, brown, olive and beige. They're safe for sensitive skin and made with flexible fabric so you can move with ease and comfort. The variety pack comes with four 30-count bandages in each color...
2021
Local Surgeon Champions Diversity With Inventive Bandage Line
CITYSCENE
Dr. Raymond Wurapa may have less time to relax since he became co-owner and chief medical officer of Tru-Colour Bandages, but he doesn’t mind...
Racist Band-aids? That’s Just Unreasonable
MEDIUM via Melissa Smith
When I first heard the idea that band-aids might be “racist”, I was completely baffled and thought it might be some kind of joke. I literally had no idea what such an argument would even consist of. [Read More...]
Cintas Offers Skin Tone Bandages
LOYALTY 360
Cintas, a leading provider of workplace first aid, safety supplies and training services,announced the launch of its Skin Tone Bandages. Cintas is working with Tru-Colour® to...
Bandages That Reflect Patients’ Tru Colour
MCKESSON
McKesson Medical-Surgical supports Tru-Colour bandages designed for a range of skin tones. Healthcare should represent everyone – even...
Dr. Raymond Wurapa And Tru-Coulour Bandages Featured On Cbs This Morning
ORTHOPEDIC ONE
Our own Dr. Raymond Wurapa and Tru-Colour Bandages were highlighted and discussed the importance of creating bandages in a variety of skin tones. As Dr. Wurapa states...
Exclusive: BAND-AID Launches “OURTONE” Line Of Inclusive Bandages
Essense
Some consumers questioned why it took the legacy brand 100 years after the adhesive bandages were invented to include a line of inclusive bandages, or why they hadn’t supported existing Black owned brands such as Tru-Colour Bandages, who had already brought these bandages to life for years...
Band-Aid Re-launches Racially Diverse Bandages
CBS
Other companies already offering a range of bandages for brown skin tones include Tru-Colour and Browndages, both Black-owned business...
2020
First-Aid Products For Everyone's Skin Tones
CBS MORNING
One appealing feature has always been the products flesh-tone finish, but whose flesh tone? Just this year, manufacturer J....
Band-Aid Announces New Colors to Match Different Skin Tones—but Tru-Colour Came First
HEALTH
The 100-year-old company will begin making bandages in Brown and Black skin tones to "embrace the beauty of diverse skin."...
They Make Brown Bandages!!! 🤎🩹🙌🏾 // vlog 65
GLAMAZINI
Ya'll they make bandages for brown skin!!...
2019
CURRENT CLASSROOM FAVORITES | Pencil Dispenser, Skin Tone Bandages, And An Electric Whistle?!
Pocketful of Primary
Tru-Colour mention and analysis 1:00-2:00..
13 Essential Products To Help Every Black Bride Slay Their Big Day
Essence
Melanin-Friendly Bandages
Just in case anyone gets a knick on the day of, you’ll want a bandage that won’t stick out like a sore thumb. Tru-Colour bandages are waterproof and blend in seamlessly with darker skin tones...
Should The Colour Of Plasters Match Skin Tones?
BBC
Posting a picture on Twitter he wrote: ''It's taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a band-aid in my own skin tone," he said, referring to the plaster.
''You can barely even spot it in the first image. For real I'm holding back tears.''
In a heartfelt series of tweets, which have been shared 96,000 times, Dom expressed how the simple household item provoked questions about his own racial identity.
''Not like I didn't know these strips existed. But I definitely didn't expect the complex emotions that would swirl as I watched it just ... blend in.
''This felt like belonging. Like feeling valued. Sadness for my younger self and millions of kids of colour, especially black kids.
''Like a reminder of countless spaces where my skin is still not welcomed. Feared. Hated.
''Like, why am I really thinking all this 'bout an effing band-aid?" he posted...
It’s Not About The Band-Aids
The Root
Instead, I decided to try something new—one of the Tru-Colour brand bandages that had stood out to me months earlier as a rare consumer sight, considering I was browsing an online national retailer. The manufacturer had clearly designed the product for people of color, given the distinctly brown hues of the bandages’ fabric...
How To Find Band-Aids That Match Your Skin Tone
Lifehacker
How can you find a band-aid that’ll fit your skin tone? Apollon usedTru-Colour Bandageswhich offers three different skin tone shades based on the Fitzpatrick scale (thatcategorizesdifferent complexions according to their tolerance to sunlight): olive, brown, and dark brown...
Skin Deep: Appreciation For Dark Brown Flesh-Colored Bandage Goes Viral
The Root
“It’s taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a ‘band-aid’ in my own skin tone,” 45-year-old Apollon wrote last week about hisTru Colourbandage. “You can barely even spot it in the first image. For real I’m holding back tears.”
Should The Colour Of Plasters Match Skin Tones
BBC
Posting a picture on Twitter he wrote: ''It's taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a band-aid in my own skin tone," he said, referring to the plaster.
''You can barely even spot it in the first image. For real I'm holding back tears.''
In a heartfelt series of tweets, which have been shared 96,000 times, Dom expressed how the simple household item provoked questions about his own racial identity.
''Not like I didn't know these strips existed. But I definitely didn't expect the complex emotions that would swirl as I watched it just ... blend in.
''This felt like belonging. Like feeling valued. Sadness for my younger self and millions of kids of colour, especially black kids.
''Like a reminder of countless spaces where my skin is still not welcomed. Feared. Hated.
''Like, why am I really thinking all this 'bout an effing band-aid?" he posted.
Man Shares Emotional Moment He Finally Found Band-Aids in His Skin Tone: 'I'm Holding Back Tears'
People.com
Apollon also revealed he purchased the healing strips by the brand Tru-Colour, “almost as an afterthought at the online FSA Store months ago, spending down health care $ my employer thankfully provides.”
Man Shares Reaction To Using A Skin-Tone Bandage For The First Time
INDEPENDENT
The 45-year-old concluded the Twitter thread admitting that he’d bought the Tru-Colour bandages as an “afterthought” a few months earlier - but that he truly appreciated how they made him feel.
Man’s Emotional Post About Bandage That Matches His Skin Tone Goes Viral
HuffPost
Apollon told BuzzFeed News that he came across the bandages, called Tru-Colour Bandages, on an online FSA store while he was looking to spend the rest of his Flexible Spending Account funds.
Apollon said that as a black person, he rarely sees products geared towards him — especially bandages, which usually come in a beige color — so he decided to buy a box.
Black Man's Reaction To Matching Skin-Tone Bandage Strikes A Chord
NBCNews.com
Apollon, who works as a vice president of research at the racial justice organization Race Forward, said he first purchased the skin-tone-matching bandages a few months ago after having money left over in his health savings account. In an interview with NBC News, Apollon said he had never actively sought out these kinds of bandages but decided to buy them from Tru-Colour Bandages because he “wanted to support people of color-centered products.”
Man Is Overcome With Emotion After Finding A Plaster That Matches His Skin Tone
pretty52.com
Dominique followed up on Twitter to say that he had boughtTru-Colour bandages, which are available in a variety of skin tones. He said he had started to feel sad that "I'd spent my entire life - 45 years - perhaps without ever having experienced that before.
A 45-Year-Old Man Shared An Emotional Reaction To Putting On A Bandage In His Skin Tone For The First Time
BuzzFeed News
"I could hardly see it," he said of the bandage on his skin. "It just blended so perfectly in a way that if I was walking into a room, no one would even notice it was there."
Apollon joked that he's not "like some person who sits around just admiring his skin or features" all day, but he was "struck" by how emotional of an experience it was.
"I just started feeling sad that I'd spent my entire life — 45 years — perhaps without ever having experienced that before. It's impossible to say, but how might I have felt if I'd had that experience of care as a kid," he said. "It's a product that said to me, 'We see you. you're valued.'"
Domonique Apollon Tweet
It's taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a "band-aid" in my own skin tone. You can barely even spot it in the first image. For real I'm holding back tears.
Homeschool Black History Curriculum | Reacting To Kevin Hart | 2019 VLOG
The Purefoy Family Channel
Read more2018
Representation Matters: Diversity in Healing with Ryan Tolbert of Tru-Colour Bandages
Upsidedown Podcast
What does "representation matters" mean? Ryan Tolbert of Tru-Colour Bandages joins Kayla Craig and Lindsy Wallace to discuss what representation is, why it matters, their own representation experiences, and how they believe a kinder, more inclusive planet is in our future.
In this episode, we:
Learn the Tru-Colour Bandages origin story;Unpack what it means to say “representation matters”;Share our own personal representation experiences;Learn about the relationship between representation and diversity;Discuss how we can increase the diversity in our lives.
Join us as we explore how representation and diversity benefit all of us.
What Color Is 'Nude'
BBC
Finally, when Toby Meisenheimer's son Kai needed a bandage for a cut on his face, he was inspired to launch a business so his son - and others - could find a better match.
Tru-Colour Bandages
Missy Product Reviews
Made to validate equality and celebrate individuality is Tru-Colour Bandages. I got three package which is Tru-Colour Bandage Skin Tone Flexible Fabric Bandages Orange Bag that blends with darker skin tones with a flexible fabric to allow the bandage to move with you, each adhesive bandage is individually protected in a sterile wrapper and 20 to a bag that is waterproof, resealable and latex free. Tru-Colour Bandage Skin Tone Flexible Fabric Bandages Green Bag that blends with darker skin tones with a flexible fabric to allow the bandage to move with you, each adhesive bandage is individually protected in a sterile wrapper and 20 to a bag that is waterproof, resealable and latex free.
Package Design Gallery: Part 3 of 4
Healthcare Packaging
Tru-Colour Products, LLC’s Skin Tone Bandages
PROS
+ Smooth, matte-finish pouch is resealable and water-resistant, and comes in attractive purple, green and orange pouches for the three different bandage skin tones
+ Clear window on back of package allows consumers to see the bandage shade
+ Cohesive copy on front and back includes “Diversity in Healing™” message and promotes inclusivity, with clear instructions for wound care
+ Pouch is slim and right-sized for the 20 bandages, which come in two different sizes
CONS
—The plastic is slim and attractive, but does not appear to be recyclable...
One Little Thing You Can Do To Put A Bandage On The Wounds Of White Privilege
Amusing Maralee
About two years ago I discoveredTru-Color bandages. When I first bought these, they were only available online. I am THRILLED that they are now available at Target and are comparably priced to other bandages. They come in multiple shades meant to match different skin tones. I can’t tell you how excited my kids were to FINALLY have bandages that matched...
You Can Now Buy Bandages In Different Skin Tones, And I Can’t Believe It Took This Long!
Mommy Ish
In 2013, Toby was putting a bandaid on his son’s forehead, and it struck him: bandaids were made to match lighter skin tones. Toby and his wife Murphy have six children, and one of their sons, Kai, had injured himself. Toby and Murphy are white. Kai is black. According to theTru-Colour website, “Toby and his wife Murphy wanted their 6 kids to grow up in a world that provided more options in bandages. Â Options that validate their equality and celebrate their individuality.” So they went to work to make that happen...
2017 - 2014
'Nude’ For Black People Is Different & These Bandages Made For Darker Skin Tones Gets That (Finally!)
Black Doctor
Tru-Colour Bandages
Toby Meisenheimer, the CEO and co-founder of Tru-Colour Bandages, was inspired to create Tru-Colour after using a “skin-tone” bandage on his adoptive son’s forehead. It wasn’t until then that he realized skin tone Band-Aids were made “for only one type of skin.” His son is African-American...
Inspirado Em Filho Adotivo, Americano Cria Curativos Para Pele Negra
G1
Depois de um período de pesquisas, ele lançou em 2015 a marca Tru-Colour Bandages, com curativos em três tons de pele, todos mais escuros do que o tradicional bege-rosado dos produtos mais conhecidos....
Internet Archive
Oprah Mag page 37
From the "why didn't we think of this?" department: adhesive bandages that come in different shades to blend with different skin tones. Gayle King was so impressed, she sported a few just for fun. (Originally from $6 for 30, now 20 percent off with code OPRAH; trucolourbandages.com)
Someone Has Finally Made Plasters For All Skin Tones
Metro
Toby Meisenhamer, who has two white biological children, three adopted Black children, and one black foster child, founded new companyTru Colour Bandagesafter realising just how ridiculous it was that he couldn’t find a plaster to match his four-year-old son Kai’s skin...
Bandages For All Skin Tones Are Finally Here
Refinery 29
Let us introduce you toTru-Colour Bandages, a company that offers light, medium, and dark bandages for all your healing needs. Founder Toby Meisenheimer, a Chicago father whose children include two white biological kids, three adopted Black children, and one Black foster child, came up with the concept after putting a Band-Aid on the forehead of his 4-year-old-son, Kai, and realizing how ridiculous it was that there wasn't one that matched his skin...
Finally, a Bandage Company Acknowledges That “Flesh Tone” Isn’t One Size Fits All
Teen Vogue
He feared that his children would feel underrepresented because of the color of their skin, because the standard “nude” color of bandages isn’t the reality of what nude is for everyone. Tru-Colour bandages come in three different shades of brown, all darker than regular bandages, to fit darker skin tones and are both flexible and sterile...
People Of Color Can Finally Wear Bandages That Match Their Skin
Huffington Post
Before Tru-Colours went on the market last year, Meisenheimer wanted to get his son's reaction to the product. He placed a regular Band-Aid and a dark brown Tru-Colours bandage on Kai’s arm and asked him which one he preferred...
Now Everyone Can Have Bandages That Match Their Skin Tones
MTV News
"He pointed to the Tru-Colours bandage and said, 'This bandage is for me, dad. This one matches me,'" Meisenheimer said. "He could identify -- a four-year-old could at least articulate, 'This was meant for me...'"
Here's What It Looks Like When the Shopping World Realizes People Come in All Colors
MIC
After much thinking and an Indiegogo campaign, Meisenheimer launched Tru-Colour Bandages, which feature three different hues. The small detail — a Band-Aid-like product that actually matches — may seem unimportant, but the subtle message of inclusion it sends is a big deal. When the entrepreneur dad presented the Tru-Colour bandages along with regular bandages to his 4-year-old son, he didn't hesitate for a moment, Meisenheimer told Mic...
Bandages For People Of Color, Because It's About Freaking Time We Realized We Aren't All The Same Shade
Blavity
“I can’t believe I survived 38 years without noticing that bandages came in a cartoon format or for only one type of skin,” says Toby Meisenheimer, CEO, “That’s just not right. We started Tru-Colour Bandages to change this industry for the better. Everyone deserves a bandage that matches their skin tone..."
Bandages and Representation
My Black Matters
. We should all rather be applauding the efforts of companies such as Tru-Colorr Bandages, who take the time and initiative to make products for us. Although it is just a bandage, buying from companies such as Tru-Colour Bandages leads to small victories in gaining representation in all areas and showing corporations that we will not support them if they don’t make products for us...
Match Your Child's Skin Tone! Brown Bandages In Store
Africa Sleeps Africa
Now, thanks toTru Colour bandages,we can cross one off the list. Tru Colour's tag is #diversityinhealing, and they've made sterile, fabric bandages in three skin tones previously neglected by the bandage industry. No longer do my daughters have to wear cartoon or beige bandages - now we can fix their ouches with a kissanda beautifully chocolate brown bandage...
Here's What Inclusive Nude Fashion Looks Like On Black Women
Here's What Inclusive Nude Fashion Looks Like On Black Women
Next up, these Tru-Colour Bandages that claim "diversity in healing..."
Tru-Colour bandages: Because Kids Come In Different Colors
Cool Mom Picks
I love every single thing aboutTru-Colour bandages, from their story to their packaging–but most of all, how they celebrate and honor diversity. Adoptive dad Toby couldn’t find bandages to match the skin tones of three of his five kids, so he created Tru-Colour. They’re available in three shades, all packed in a resealable bag, so addresses one more issue, too...
Bringing Diversity To Bandages: Chicago-Area Entrepreneur Creates New Bandages To Match More Skin Tones
Chicago Now
Last year, Meisenheimer set out to develop a bandage that would match more skin tones, and his company, Tru-Colour Bandages,was born...
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